One of the two famous sake breweries in Kyoto is Kizakura (the other is Gekkeikan - you can see it down below). Kizakura has a family of kappa or turtle-humanoid creatures as their mascots for advertisements. They don't use these guys anymore, probably because of the blatant sexuality in the ads.
I guess the Kappa family was originally based on prehistoric fossils and skeletons discovered around the world that revealed what seemed to be human - turtle hybrids.
B.E.W.
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